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If bond prices fall,
Post-purchase
Refers to activities and experiences that occur after buying a product or service, including customer satisfaction and loyalty.
Reported Attitude
An attitude expressed or communicated by an individual, which may or may not accurately mirror their actual beliefs or feelings.
Actual Behaviour
The observed actions or reactions of an individual in a given situation, as opposed to intended or theoretical behavior.
Theory of Reasoned Action
A psychological theory that explains an individual's behavior based on their intention to perform the behavior, which is influenced by their attitudes and subjective norms.
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