An Arrangement in Which Consumers Choose Their Health-Care Services While

question 79

Multiple Choice

An arrangement in which consumers choose their health-care services while other institutions pay a share of the cost of those services is called a(n) ________ payer system.

• A) provider fees
• B) insurance premiums
• C) third-party
• D) catastrophic insurance

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Definitions:

Positioning

The strategic process of establishing a product or brand's identity and value proposition in the minds of consumers, relative to competitors.

Perceptual Map

A visual tool used in marketing to map consumer perceptions of brands or products on various dimensions.

Product

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.

Four Steps

A general process or procedure that involves four distinct stages or phases, often used in a variety of contexts such as problem-solving or project management.