You See an Advertisement on the Television with a Very

question 84

Multiple Choice

You see an advertisement on the television with a very good-looking person showing off a new, shiny, powerful car. You seriously think about buying that particular car. Therefore, the person in the advertisement could best be described as the:

• A) sign stimulus.
• B) operant conditioner.
• C) imprinter.
• D) classic conditioner.
• E) negative reinforcer.

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Definitions:

Problem-Solution

A method of critically thinking about and solving issues by identifying a problem and devising one or more solutions.

Storytelling Skills

The ability to engage and convey messages to an audience through narrative, enhancing communication, persuasion, and connection.

Buyer Adversary

A term not commonly used in standard business or marketing contexts to describe a specific concept, hence may not refer to a recognized key term.

Need-Satisfaction Sales Presentation

A sales approach that focuses on identifying and meeting the specific needs of a customer or client.