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According to the pressure-flow hypothesis:
Income
The financial gain earned from work, investments, business operations, or other sources, typically measured over a specific time period.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to better target marketing efforts.
Age
A measure of the length of time that an individual or entity has been alive or in existence.
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