Devon Is Concerned About Some of the Things He Has

question 134

Multiple Choice

Devon is concerned about some of the things he has been experiencing lately. He sometimes sees things that he knows are impossible - like a leprechaun standing next to his bed at night. He has also been hearing voices that are unfamiliar and he isn't sure anyone else hears them. He is worried about telling this information to anyone, though, as he doesn't want to be labeled with a disorder like schizophrenia. Devon's concerns are most likely about:

• A)Needing medication
• B)Being stigmatized
• C)Being institutionalized
• D)The high cost of mental health care

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Definitions:

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.