Have the Class Create a List of What They Feel

question 6

Essay

Have the class create a list of what they feel should constitute client rights.Then see where they fit in the Ethical Principles Screen, Figure 4.4 on page 80.

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.

Minds of Adults

The cognitive processes, understanding, and psychological aspects characteristic of adult individuals.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers or segments based on shared characteristics.