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Have the class divide into two groups.Each group chooses a representative who is an agency administrator.Therapists in the agency have collected required outcome data on program effectiveness and found that the results are not positive (there is no evidence that the agency's services are effective).One group argues that it is ethically acceptable to not provide the funding source with that information while the other group argues that it is not ethical to withhold such data.
Buyer's Desire
The specific needs or wants that potential customers have, which directly influence their purchasing decisions.
Disintermediation
The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.
Channel Conflict
A situation in which there is discord or disagreement among marketing channel members, such as manufacturers, wholesalers, and retailers, usually over goals, roles, or rewards.
Channel Member
An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.
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