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Definitions:
Perceptual Mapping
A visual representation used in marketing to show how consumers perceive a brand or product in relation to competitors.
Market-product Grid
A matrix used to analyze and display the potential of various products across different market segments.
Marketing Synergies
The combined effect that is greater than the sum of their individual effects, achieved by coordinating marketing activities.
Product Differentiation
A marketing strategy where a company attempts to make its product appear unique and more attractive than those of its competitors.
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