Which of the Following Statements Is Associated with the Fortress

question 5

Multiple Choice

Which of the following statements is associated with the fortress strategy?

• A)leader develops a strong position when potential customers have relatively homogeneous needs
• B)leader develops a second brand to compete directly against the challenger's offering
• C)leader changes the marketing program before a suspected competitive challenge occurs
• D)leader defends its relative market share by expanding into a number of market segments

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Definitions:

Investment Account

An account held at a financial institution that contains securities, cash, and other assets for investment purposes.

Subsidiary

A company that is controlled by another company, known as the parent company, through majority ownership.

Dividends

Payments made by a corporation to its shareholders, usually as a distribution of profits.

Investment in Grub

An allocation of resources into a project or company named Grub, expecting future returns.