A Firm Develops Line Extensions,new Brands or Alternative Product Forms

question 28

Multiple Choice

A firm develops line extensions,new brands or alternative product forms utilising similar technologies to appeal to multiple market segments.Identify the strategy employed here.

• A)flanker strategy
• B)fortress strategy
• C)confrontation strategy
• D)market expansion strategy

---

Definitions:

ICD-10

The 10th revision of the International Classification of Diseases, a coding system for diagnosing and classifying diseases.

HIPAA

The Health Insurance Portability and Accountability Act, a US law designed to provide privacy standards to protect patients' medical records and other health information.

ICD Codes

International Classification of Diseases codes are used to classify diseases and a wide variety of signs, symptoms, abnormal findings, and external causes of injury or diseases.

ICD Codes

The International Classification of Diseases codes used worldwide to classify and code diagnoses, symptoms, and procedures.