Examlex
There are three useful tools for analysing the current positions of products in the competitive set.
Id
A component of the personality in Freud's psychoanalytic theory that is responsible for the instinctual and primitive behaviors.
Ego
In psychology, a part of the mind that mediates between conscious and unconscious thoughts, often tied to one's sense of self-esteem and identity.
Oedipus Complex
A psychoanalytic theory proposed by Freud that describes a child's feelings of desire for the opposite-sex parent and jealousy and rivalry with the same-sex parent.
Impulsiveness
A tendency to act on spontaneous desires without considering the consequences.
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