Market Segmentation

question 30

Multiple Choice

Market segmentation:

• A)is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics
• B)should only be utilised in developed countries
• C)is not conducted until after targeting has been conducted
• D)is conducted after positioning has been conducted

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Definitions:

Paralogs

Genes within the same organism that have evolved by duplication and may have different functions.

Gene Family

A group of genes sharing a common origin that typically encode proteins with similar functions.

Molecular Clock

A method used to determine time based on base pair substitutions. Molecular clocks use the rates of molecular change to deduce the divergence time between lineages in a phylogeny, for example. They work best when they can be “calibrated” with other markers of time, such as fossils with known ages and placements.

Synapomorphy

A trait that is shared by two or more taxa and their most recent common ancestor, used to infer evolutionary relationships.