Identify the Process by Which a Market Is Divided into Distinct

question 16

Multiple Choice

Identify the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that led them to respond in similar ways to a particular product offering and marketing program.

• A)target marketing
• B)market segmentation
• C)product positioning
• D)diversification

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Definitions:

Media Conglomerate

A large company that owns numerous companies involved in various media-related activities, such as television, radio, publishing, motion pictures, and the Internet.

Sports Franchise

A professional sports team that is part of a larger league and operates as a commercial enterprise, often owned by an individual, corporation, or group.

Restaurant Chain

A group of related restaurants in different locations that share a common brand, identity, and ownership, offering a similar menu of food and drink items.

Synergy

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.