Identify the Process by Which a Market Is Divided into Distinct

question 16

Multiple Choice

Identify the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that led them to respond in similar ways to a particular product offering and marketing program.

• A)target marketing
• B)market segmentation
• C)product positioning
• D)diversification

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Definitions:

Dress Price

The pricing strategy specifically applied to clothing items, often considering factors such as brand, quality, and fashion trends.

Brand-Name Merchandise

Products that are marketed under a recognized, established company name, often representing quality, popularity, and market presence.

Off-Price Retailing

A retail strategy offering high-quality goods at lower prices, typically by selling excess inventory or out-of-season items.

Regular Prices

The standard or usual cost at which goods are sold to consumers.