Which of the Following Is Not an Objective Entailed in the Market

question 18

Multiple Choice

Which of the following is not an objective entailed in the market segmentation process?

• A)identifying a homogeneous segment that differs from other segments
• B)specifying criteria that define the segment
• C)developing strategic alliances in the decline stage of the product
• D)determining segment size and potential

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Definitions:

Effects

Consequences or outcomes that result from a specific cause or action.

Self-Esteem

A person's overall subjective sense of personal worth or value.

African American

A racial or ethnic group in the United States with ancestral ties to Africa.

North American

Relating to or characteristic of the continent that includes Canada, the United States, Mexico, and sometimes Greenland and various Caribbean islands.