All of the Following Are Benefits Managers Gain from Applying

question 24

Multiple Choice

All of the following are benefits managers gain from applying a common analytical framework across segments to evaluate the potential of alternative market segments except:

• A)to compare the future potential of different segments using the same set of criteria
• B)to prioritise different segments to decide which segments to target
• C)to analyse how resources and marketing efforts should be allocated
• D)to portray how different segments represent equally attractive opportunities

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Definitions:

Credit Sale

A transaction in which goods or services are provided to the customer with an agreement that payment will be made at a later date.