Explain Step 5 of Constructing a Market-Attractiveness-Competitive-Position Matrix for Evaluating

question 4

Essay

Explain Step 5 of constructing a market-attractiveness-competitive-position matrix for evaluating potential target markets.

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Definitions:

Cross-Culturally

Involving or addressing different cultures, emphasizing the comparison or interaction between them.

Ethnocentric

Having the belief that one's own culture or ethnicity is superior to others, often resulting in judging other cultures solely by the values and standards of one's own culture.

National Culture

The set of shared values, beliefs, customs, practices, and social behaviors of a particular nation or people.

Mental Programming

The process by which individuals internalize patterns of thoughts, beliefs, and behaviors influenced by their environment and experiences.