Marketers Often Combine Different Descriptors Such as Psychographic and Behavioural

question 9

True/False

Marketers often combine different descriptors such as psychographic and behavioural dimensions together with demographic profiles to more precisely target an attractive segment in a particular geographic region.This strategy is known as initiative segmentation.

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Definitions:

High School Dropouts

Individuals who do not complete their secondary education, often facing economic and social disadvantages as a result.

Problem Drinkers

Individuals who consume alcohol at levels that pose a risk to their health, social, or legal standing but might not be classified as having an alcohol use disorder.

Dependence

A condition in which a drug becomes incorporated into the functioning of the body’s cells so that it is needed for “normal” functioning.

Fetal Alcohol Syndrome

A condition resulting from alcohol exposure during the mother's pregnancy, causing brain damage and growth problems in the child.