Which of the Following Statements Is True of the Top-Down

question 4

Multiple Choice

Which of the following statements is true of the top-down approach in sales forecasting?

• A)A central person or persons takes the responsibility to prepare an overall forecast.
• B)Once each part of the firm prepares its own sales forecast,the parts are aggregated to create the forecast as a whole.
• C)Firms can break their anticipated demand into pieces and sum the components to create the summary forecast.
• D)Various combinations of market segments and/or product lines can be combined to build a business plan that looks viable.

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Definitions:

Valuable Global Brand

A brand with high financial value and strong brand equity that is recognized and respected across the world.

Financial Performance

Refers to a company's ability to generate profits, revenues, and cash flow, as indicated by its financial statements, showing its financial health over a specific period.

Premium Price

A pricing strategy where goods or services are sold at a higher price point, indicating superior quality or exclusivity.

Social Brand

A brand that uses social media platforms to engage with its audience, build community, and enhance brand awareness and loyalty.