The Speed of the Adoption Process Is Based Upon All

question 10

Multiple Choice

The speed of the adoption process is based upon all of the following except:

• A)relative simplicity of the new product
• B)ease with which the central idea of the new product is communicated
• C)extent to which its trial can be accomplished on a large-scale basis
• D)relative advantage of the new product over other products

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Definitions:

Dividend Yield Ratio

A financial ratio indicating how much a company pays out in dividends each year relative to its share price.

Acid-test Ratio

A liquidity ratio that measures a company's ability to pay off its current liabilities with its quick assets (cash, marketable securities, and accounts receivable).

Debt-to-equity Ratio

A financial indicator showing how much of a company's assets are financed by debt compared to shareholders' equity.

Receivable Turnover

A financial ratio that measures how efficiently a company collects its outstanding credit sales, typically calculated annually.