What System of Information Collection Best Illustrates a Marketing Database

question 13

Multiple Choice

What system of information collection best illustrates a marketing database?

• A)'cookies' or electronic signatures placed at a customer's personal computer
• B)detailed sales and inventory about the fastest-selling items in a particular store
• C)companies' annual and other financial reports,and government documents
• D)customer information captured from sales persons

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Definitions:

Reasoning

The process of thinking about something in a logical way in order to form a conclusion or judgment.

Direct Observation

A research method where information is collected by witnessing and recording behaviors as they occur in their natural setting.

Citizens Rights

Legal entitlements that are granted to individuals by the constitution and laws of a country, protecting their freedoms and entitlements.

Premise

A proposition used in an argument to provide evidence for another proposition (the conclusion).