The Theory That Seeks to Explain the Adoption Process of an Innovative

question 28

True/False

The theory that seeks to explain the adoption process of an innovative product or service over time among a group of potential buyers is known as the diffusion of innovations theory which consists of five stages: innovators,early adopters,early majority,late majority and laggards.

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Definitions:

Benefit Corporations

A type of for-profit corporate entity, recognized in certain regions, that includes positive impact on society, workers, the community, and the environment in addition to profit as its legally defined goals.

Capabilities

The quality or state of being capable; it refers to an organization's or individual's potential or ability to achieve tasks or goals.

Poverty

A general scarcity or lack of material possessions or money for consumption; a persistent lack of income that deprives an individual of the ability to obtain appropriate levels of food, water, clothing, shelter, health care, and/or education.

Daily-Wage Worker

An individual who is paid at the end of each day for their labor, often without long-term employment commitments.