A Manufacturer Is Moving Downstream in Terms of Product Flow

question 30

Multiple Choice

A manufacturer is moving downstream in terms of product flow by launching a chain of retail outlets.Which diversification strategy is being used by the company?

• A)forward vertical integration
• B)elated diversification
• C)backward integration
• D)conglomerate diversification

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Definitions:

Test Statistic

A test statistic is a value calculated from sample data during a hypothesis test. It's compared to a critical value to decide whether to reject the null hypothesis.

μ

The symbol for the mean or average of a set of data points in statistics.

Population Standard Deviation

A measure of the dispersion of a set of data points in a population away from its mean.

Sample Mean

The average of a set of values from a sample of a population, used to estimate the population mean.