What Is the Purpose of Marketing Functions Audit

question 19

Multiple Choice

What is the purpose of marketing functions audit?

• A)Evaluate the adequacy of the systems that develop the firm's product-market entry action plans.
• B)Evaluate the firm's overall structure and the extent of synergy between the various marketing units.
• C)Examine the profitability of the company's individual products,markets and key accounts.
• D)Examine,in detail,the adequacy of the firm's ability to handle each of the marketing-mix elements.

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Definitions:

Reimburse

To pay back or compensate someone for money spent or expenses incurred on your behalf.

Plaintiff Losses

Damages or costs incurred by the plaintiff in a legal case, which they seek to recover through litigation.

Dram Shop Acts

Laws in several U.S. states that impose liability on establishments serving alcoholic drinks to intoxicated persons or minors who subsequently cause harm to others.

Bartenders

Individuals who mix and serve alcoholic beverages and other drinks to customers in bars, clubs, or similar establishments.