One Way for Top Level Executives to Gain Better Knowledge

question 15

True/False

One way for top level executives to gain better knowledge of the customer experience is to personally visit key accounts or intermediaries to learn firsthand how to serve them better.

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Definitions:

Sales Mix

The proportion of different products or services that a company sells, representing the combination of sales that impacts overall profitability.

Total Profits

The sum of net income or net earnings of a company after all expenses, including taxes and costs, have been deducted from total revenue.

Contribution Margin Ratio

A financial metric that calculates the proportion of revenue that exceeds total variable costs, thus indicating how much revenue contributes to fixed costs and profits.

Sales Dollars

The total revenue generated from the sale of goods or services before any expenses are deducted.