What Characterises a Market-Oriented Organisation

question 14

Multiple Choice

What characterises a market-oriented organisation?

• A)narrow product lines
• B)packaging designed for customer convenience
• C)technical research and focus on cost cutting in the production process
• D)emphasis on product features,quality and price

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Definitions:

Social Psychology

The scientific study of how a person’s thoughts, feelings, and behavior influence and are influenced by social groups; area of psychology in which psychologists focus on how human behavior is affected by the presence of other people.

Conformity

Conformity is the act of matching attitudes, beliefs, and behaviors to group norms, expectations, or pressures.

Interpersonal Attraction

Liking or having the desire for a relationship with another person.

Cognitive Dissonance

Sense of discomfort or distress that occurs when a person’s behavior does not correspond to that person’s attitudes.