Changes in the Environment That Are Rapidly Altering the Way

question 15

Multiple Choice

Changes in the environment that are rapidly altering the way marketing strategies are planned include the following:

• A)globalisation and Americanisation
• B)globalisation and information technology
• C)globalisation and terrorism
• D)globalisation and the ageing workforce

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Definitions:

Real Interest Rates

The interest rate adjusted for inflation, representing the true cost of borrowing and the real yield to investors.

U.S. Dollar

The official currency of the United States, often used as the global standard for financial transactions.

Higher Inflation

A situation where the rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling, is greater than what is deemed normal or acceptable.

Canadian Dollar

The official currency of Canada, often symbolized as CAD or simply $ when discussing Canadian funds.