What Are the Major Parts to a Marketing Plan

question 28

Multiple Choice

What are the major parts to a marketing plan?

• A)assessment of current situation, strategy for coming period, financial and resource implications
• B)executive summary, SWOT, competitor analysis
• C)assessment of current situation, product development, competitor analysis
• D)executive summary, market audit, controls

---

Definitions:

Pre-treatment Sessions

Sessions or meetings that occur before the main treatment or therapy begins, often used to assess needs, set goals, and prepare clients.

Personal Information

Data or details that identify an individual, including names, addresses, phone numbers, and other identifying information.

Therapeutic Factor

An aspect of the psychotherapeutic process that contributes to healing and growth, such as insight, catharsis, or the therapeutic alliance.

Vicarious Learning

The process of learning through observing the actions, consequences, and behaviors of others, without direct experience.