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What Is Customer Orientation? Why Is It Important in a Global

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Essay

What is customer orientation? Why is it important in a global environment? What role does cost management play in serving customers?


Definitions:

Grassroots Organizations

Organizations that use collective action from the local level to effect change at the local, regional, national, or international level, often through community involvement.

Insider Strategy

A method or approach used by individuals within an organization or group to influence decisions or policies from the inside.

Public Officials

Individuals holding positions of authority in government institutions, responsible for making and implementing decisions for the public good.

Personal Persuasion

The act of influencing another's opinions, beliefs, or decisions through individualized communication or personal appeal.

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