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To compete on the basis if price, the seller must carefully manage:
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to fulfill basic needs before moving on to other needs, culminating in self-actualization.
Avoidance Motivation
A psychological behavior aimed at avoiding unpleasant outcomes, tasks, or situations, often driven by fear or anxiety about potential negative consequences.
Safety And Security
The state of being protected from harm or other non-desirable outcomes. It encompasses both physical safety and psychological security.
Property
Legally recognized rights and interests in objects, land, or intellectual creations, signifying ownership or possession.
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