Using Data About Buying Preferences and Customer Profiles Allows Management

question 83

Multiple Choice

Using data about buying preferences and customer profiles allows management to do all of the following except

• A) make decisions about how best to serve the customer.
• B) make better inventory decisions.
• C) offer lower prices.
• D) provide individualised customer service.
• E) enhance buying selections.

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Definitions:

Honda

A multinational conglomerate known primarily for its production of automobiles, motorcycles, and power equipment.

Dollar Contribution

The amount of money that a particular product, service, or business unit contributes to the overall profit of a company.

Strategy

How an organization expects to achieve its missions and goals.

Pareto Analysis

A statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effect. It uses the principle that 80% of results come from 20% of the effort.