Which of the Following Is True About Marketing Messages and Social

question 6

Multiple Choice

Which of the following is true about marketing messages and social media?

• A) Traditional marketing message are top down, similar to social media messages.
• B) Social media messages are typically bottom up.
• C) Social media marketing messages are not like traditional marketing messages.
• D) Social media follows traditional marketing messages and how they are distributed.
• E) Traditional marketing message are bottom up.

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Definitions:

Cortical Arousal Levels

Measures of the activity level in the cerebral cortex of the brain, indicative of alertness, wakefulness, and engagement with the environment.

Sensitivity

The quality of having a keen ability to detect or respond to slight changes, signals, or influences.

Low-level Stimuli

Basic or minimal environmental inputs that can elicit a sensory or psychological response.

T-data Technique

A method of assessing personality traits by observing and recording behavior in structured situations.