Which of the Following Is True About Social Media Measurement

question 94

Multiple Choice

Which of the following is true about social media measurement tools?

• A) Most companies use quantitative measurements.
• B) Companies should use the same measurements for online as for offline.
• C) There are generally five types of social media measurement.
• D) Social media cannot be measured quantitatively.
• E) Most companies use qualitative measurements.

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Definitions:

Available-for-sale

This is a classification for investments that a company plans to sell but are not actively traded, with changes in value reported in other comprehensive income.

Unrealized Gain

A profit that has occurred on paper due to an investment's increased value but has not yet been realized through a sale.

Market Value

The estimated worth or price at which an asset would trade in a competitive auction setting.

Accounting

The systematic process of recording, analyzing, and reporting financial transactions of a business or individual.