All of the Following Are Helpful in Evaluating the Effectiveness

question 126

Multiple Choice

All of the following are helpful in evaluating the effectiveness of advertising except

• A) past sales.
• B) responses to coupon offers.
• C) salespersons' salaries.
• D) consumer surveys by research organisations.
• E) current sales.

---

Definitions:

Tariff

is a tax imposed by a government on goods and services imported from other countries to protect domestic industries from foreign competition.

Domestic Price

The price of goods or services within a country, influenced by local demand and supply conditions, taxes, and other internal factors.

Carnations

A type of flower known for its distinct, clove-like scent and its popularity as a gift or decorative plant.

Free-Trade Situation

An economic environment where goods and services can be traded across borders without regulatory barriers such as tariffs, quotas, or subsidies.