A Major Problem with Direct-Mail Advertising Is

question 194

Multiple Choice

A major problem with direct-mail advertising is

• A) the lack of a personal message.
• B) the unselective nature of the medium.
• C) its inability to reach a specific market.
• D) the difficulty of checking the effectiveness of the mailing.
• E) inaccurate mailing addresses that send the advertisements to the wrong consumers.

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Definitions:

Electrophilic Aromatic Substitution

A reaction type in which an electrophile replaces a hydrogen atom on an aromatic ring, often leading to functionalization of the ring.

Pyridine

A basic heterocyclic organic compound with the formula C5H5N, featuring a six-membered ring with one nitrogen atom.

Quaternary Ammonium

Ionic compounds containing a central nitrogen atom bonded to four organic groups and one additional anion, known for their disinfectant properties.

Primary Amine

A compound with one (primary) amino group attached to the main carbon chain.