Advertising Appropriations May Be Based on All of the Following

question 232

Multiple Choice

Advertising appropriations may be based on all of the following except

• A) the ad agency's compensation.
• B) executive judgment.
• C) last year's sales.
• D) what competitors spend on advertising.
• E) next year's forecasted sales.

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Definitions:

Competence

The ability to do something successfully or efficiently, reflecting a person's knowledge or skill.

Autonomy

The capacity to make an informed, uncoerced decision; often associated with the ability to act on one's own values and interests.

Hunger

A physical sensation and physiological need prompting the desire to eat, driven by the body's energy requirements.

Esteem Needs

in Maslow's hierarchy of needs, the fourth level, including self-esteem, confidence, achievement, respect of others, and respect by others.