The Primary Concern of the Media Planner Is to

question 60

Multiple Choice

The primary concern of the media planner is to

• A) ensure that the budget is large enough to pay for the various media chosen for the campaign.
• B) reach the largest possible number of persons in the advertising target for each euro spent.
• C) ensure that the words and illustrations used in the ad are meaningful and appealing to the target market.
• D) ensure that the choice of words and illustrations used are appropriate for the choice of medium being used.
• E) execute a successful ad campaign without going over the budget.

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Definitions:

Total Liabilities

The aggregate of all debts and financial obligations a company owes to outside parties.

Adjusting Journal Entries

Entries made in accounting records at the end of an accounting period to allocate income and expenses to the period in which they actually occurred.

Unearned Revenue

Income received by a business for goods or services yet to be provided, recorded as a liability on the balance sheet.

Fees Earned

Revenue generated from services provided or work completed.