In a Typical Day Working for Coors Brewing, Alan Will

question 136

Multiple Choice

In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next day's delivery, and set up promotional displays. Alan is both a ____ and an ____.

• A) missionary salesperson; order-getter
• B) trade salesperson; order-taker
• C) technical salesperson; order-getter
• D) trade salesperson; order-getter
• E) missionary salesperson; order-taker

---

Definitions:

Impulse Buying

A spontaneous, unplanned decision to buy a product or service made just before a purchase.

Hedonic Treadmill

The theory that people perpetually return to a relatively stable level of happiness despite major positive or negative events or life changes.

Stickk.com

An online platform that utilizes commitment contracts to help users achieve personal goals through financial incentives and social support.

Behavioral Economics

A field of economics that examines how psychological, social, cognitive, and emotional factors influence the economic decisions of individuals and institutions, and how those decisions vary from those implied by classical theory.