The President of Your Small Company Wants to Better Understand

question 28

Multiple Choice

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the

• A) organisational resources.
• B) nature of the target market.
• C) characteristics of the product.
• D) personal preferences of the marketers.
• E) feasibility of various promotion methods.

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Definitions:

Prove Negligence

The legal requirement to establish that a party failed to take reasonable care, resulting in harm or damage to another.

Recover

The process of regaining possession or control of something lost or taken away, or of obtaining compensation or reparation for loss or damage.

Privilege

An exclusive privilege or benefit given to a specific individual or group.

Legitimate Interests

A legal basis for processing personal data under privacy law, where the interests of the data controller or a third party are deemed legitimate and not outweighed by the rights of the data subject.