The Stage of New Product Development in Which Potential Customers

question 178

Multiple Choice

The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called

• A) concept testing.
• B) screening.
• C) test marketing.
• D) business analysis.
• E) commercialisation.

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Definitions:

Terminate Employees

The act of ending an employee's contract with the company, which can be due to various reasons including performance issues, redundancy, or misconduct.

Agency Shop

A workplace arrangement where employees, regardless of whether they are union members, must pay union fees for the collective bargaining services provided by the union.

Union Dues

Regular payments made by members to support the operations and activities of their labor union.

Union Security

Arrangements within labor agreements that ensure the financial and organizational stability of the workers' union, often through membership mandates or dues requirements.