In a Meeting to Generate New Products, the Advisory Committee

question 228

Multiple Choice

In a meeting to generate new products, the advisory committee felt that it had come up with some excellent ideas.Now that there is a list of product ideas, the next step is

• A) business analysis.
• B) product development.
• C) screening.
• D) test marketing.
• E) commercialisation.

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Definitions:

Ending

The process of bringing an activity or condition to a conclusion or cessation.

Evaluating

The process of assessing or judging the quality, importance, or value of something.

Five-Stage View of Change

A conceptual framework suggesting that change occurs in five distinct stages: precontemplation, contemplation, preparation, action, and maintenance.

Rogers

Refers to Carl R. Rogers, an influential American psychologist known for his contributions to humanistic psychology and the client-centered approach.