The Stage of New Product Development in Which Potential Customers

question 178

Multiple Choice

The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called

• A) concept testing.
• B) screening.
• C) test marketing.
• D) business analysis.
• E) commercialisation.

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Definitions:

Cross-Cultural

Pertaining to or comparing two or more different cultures, often to understand cultural influences on behavior, attitudes, and values.

Mate Selection

The process by which individuals choose their partners, influenced by a multitude of factors including biological, cultural, and personal preferences.

Physical Appearance

The way one's body, hair, skin, and overall external looks are observed by others.

Empirical Research

A way of gaining knowledge by means of direct and indirect observation or experience.