A New Product Should Be Left in a Test Market

question 107

Multiple Choice

A new product should be left in a test market long enough to

• A) stimulate normal quarterly sales.
• B) sell every prototype produced.
• C) allow buyers a chance to repurchase the item.
• D) establish brand loyalty.
• E) reveal any major design "bugs."

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Definitions:

Death of Distance

The diminishing importance of geographical distance in economic, social, and cultural relations due to advances in communication and transportation technologies.

Knowledge Work

Work that primarily deals with information; producing value in the economy through ideas, judgments, analyses, designs, or innovations.

Advertising

Advertising is a form of marketing communication used to promote or sell a product, service, or idea through various media channels.

Engineering

The application of scientific, mathematical, and empirical principles and models to design, build, and analyze structures, machines, processes, and systems.