If a Manager Designs the Shoe Department in a Manner

question 14

Multiple Choice

If a manager designs the shoe department in a manner that one of its private label pairs of shoes, priced at $69.99, is positioned next to a well-known national brand of shoes priced at $89.99, what strategy is the manager attempting to accomplish?

• A) Everyday low price
• B) Odd-even pricing
• C) Prestige pricing
• D) Special-event pricing
• E) Reference pricing

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Definitions:

High Energy Level

A state of having a great amount of physical or mental vitality.

Internal Locus

Refers to the belief that individuals control their own destiny and outcomes through their actions and efforts.

High Need

A strong requirement or desire for something, often essential for an individual's well-being or the successful operation of an organization.

Flexibility

The ability of an organization or individual to adapt to changes, challenges, or new requirements with ease.