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Companies like Southwest Airlines and Saturn attribute a great deal of their success to their strong corporate cultures, which is inaccurate. In reality, research has determined that, over time, corporate culture has only a marginal influence on firm performance.
Self-effacing Bias
The tendency to attribute successes to external factors and failures to internal factors, often observed in some cultures.
Homogeneity Of Attribution
The tendency to assume that individuals within a group share the same attributes, beliefs, or characteristics, often leading to stereotypes.
Explanatory Style
The tendency to use similar causal attributions for a wide variety of events in one’s life.
Self-enhancement
involves activities or thoughts that improve one’s self-esteem or self-image, often through comparison with others or focusing on positive feedback.
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