Lauren Starts a Business That Sells Personal Computers

question 101

Multiple Choice

Lauren starts a business that sells personal computers. Within the first year she discovers that computer technology becomes outdated very quickly, and she has not been able to sell her products for as much as she thought due to the passage of time. Lauren has mismanaged

• A) inventory.
• B) cash flow.
• C) financing arrangements.
• D) personnel.
• E) money.

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Definitions:

Promotional Tool

A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.

Campaign

A coordinated series of activities or strategies designed to achieve a specific goal, often used in marketing, political, or social contexts.

Promotional Activity

Initiatives undertaken by businesses to market their products or services to attract and engage customers, ranging from advertising to personal selling and beyond.

Off-Season

A period outside the peak times for certain activities, often characterized by fewer customers and lower prices.