Laura Wants to Start a Business, but She Is Unsure

question 37

Multiple Choice

Laura wants to start a business, but she is unsure of the legal form best for her.Short of cash, she has decided to take the form that is the least expensive and most flexible in terms of decision making and implementation.Which would you recommend?

• A) Joint venture
• B) Partnership
• C) Sole trading
• D) Cooperative
• E) Corporation

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Definitions:

Marketers

Professionals who are engaged in the promotion and selling of products or services.

Economy Strategy

An approach aiming for cost efficiency and minimized spending within a business or economic system.

Price Wars

A competitive strategy involving companies lowering prices to undercut competitors, often leading to a situation where prices continue to drop.

Profitability

A measure of the efficiency and financial performance of a company, often assessed by the ratio of its profits to its revenues.