Lynn Bernerd, Inc. Lynn Bernerd, Inc., Manufactures and Sells Reclining Furniture.The Company Wishes

question 169

Multiple Choice

Lynn Bernerd, Inc.
Lynn Bernerd, Inc., manufactures and sells reclining furniture.The company wishes to expand overseas.The company managers have been contemplating the best way to enter the foreign market.At first, the management felt it would be in the company's best interest to let a foreign company use its product and brand in exchange for a royalty.The managers recognised, however, that before the company decided on its foreign strategy it needed to think through all the steps required to enter an international market.As such, the managers believed they needed to consult with some type of agency to help their firm compete more effectively in the global marketplace.
After all the research was completed, the senior managers realised that they wanted to export their product.The managers decided that the transport carrier would notify them when the merchandise was shipped.This would avoid any confusion about lost shipments and ensure better communication with the receiving parties.
-Refer to Lynn Bernerd, Inc.Initially, the managers believed that ____ would be the best option for entering the foreign market.

• A) Exporting
• B) creating a joint venture
• C) Licencing
• D) establishing a strategic alliance
• E) a merger

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Definitions:

Government Purchases

Expenditures by government entities on goods and services that are part of a country's gross domestic product.

Federal Income Tax

The tax levied by the US government on the annual earnings of individuals, corporations, trusts, and other legal entities.

Middle Class

A social group between the upper and working classes, including professional and business workers and their families, characterized by moderate to high income levels and higher education.

Proportion

This refers to a part, share, or number considered in comparative relation to a whole.