Miller Beer Allows a Canadian Firm to Use Its Name

question 143

Multiple Choice

Miller Beer allows a Canadian firm to use its name, formula, and brands in return for a royalty. This is known as

• A) exporting.
• B) licensing.
• C) direct investment.
• D) manufacturing in foreign countries.
• E) none of the above.

---

Definitions:

Performance Strategy

refers to a plan of action aimed at enhancing the efficiency and effectiveness of an individual, team, or organization.

Ample Resources

refers to having a sufficient or generous amount of resources available, including financial, material, and human, to achieve desired goals or objectives.

Intra-team Trust

The degree of confidence among team members that their peers will act in the team's interest and fulfill their responsibilities.

Specialized Member Skills

Specific abilities and expertise possessed by individuals within a team or organization that contribute to achieving complex tasks or objectives.