Which of the Following Is a Primary Difference Between Cause-Related

question 105

Multiple Choice

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

• A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
• B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
• C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
• D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
• E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

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Definitions:

Reintegration

Involves the process of integrating someone back into society or a specific community, often after a period of isolation, imprisonment, or treatment.

Consolidation

The process by which memories become stable in the brain, transitioning from a short-term to a long-term state.

Ebbinghaus

Hermann Ebbinghaus was a German psychologist known for his pioneering work on memory and learning, including the discovery of the forgetting curve.

Forgetting

The loss or inability to recall information or memories, which can result from various factors, including the passage of time or interference from other information.