Product-Related Ethical Issues Arise When Marketers

question 176

Multiple Choice

Product-related ethical issues arise when marketers

• A) provide consumers with inadequate information about how a product is priced.
• B) force channel intermediaries to behave in a specific manner.
• C) bribe salespeople to push one product over another.
• D) fail to disclose information to consumers about the risks associated with using a product.
• E) manufacture a product that is very similar to a competing product.

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Definitions:

Repression

A defense mechanism in psychoanalytic theory where unwanted or distressing thoughts and memories are unconsciously pushed out of conscious awareness.

Anterograde Amnesia

A memory deficit suffered after some kinds of brain damage, in which the patient seems unable to form new explicit memories; however, memories acquired before the injury are spared.

Memory Encoding

The process of converting information into a form that allows it to be stored in the brain.

Memory Trace

The physical record in the nervous system that preserves a memory.